Twitter Monthly Active Users Drop to 321 Million, Video Ad Sales Surge

Twitter reported a better-than-expected 24% Growth in fourth-quarter Earnings on Thursday, helped by growth in its video Marketing Firm.

The social media firm introduced a decline in monthly busy consumers, thanks in part to its effort of deleting countless abusive accounts after confronting criticism it had been used as a platform for political influence operations and hate speech.

Overall revenue rose to $909 million (approximately Rs. 6,500 crores) in the quarter, beating Wall Street’s average estimate of $868.2 million (approximately Rs. 6,200 crores).

Total advertising revenue rose 23 percent to $791 million (approximately Rs. 5,500 crores). More than half that revenue came from movie ads placed by corporate customers.

Revenue from information licensing and other non-advertising companies climbed 35 percent from a year before to $117 million.

Analysts had expected 25 cents, on average, based on IBES data from Refinitiv.

The number of ordinary daily active users exposed to Twitter advertisements, a brand new figure revealed by the company, climbed to 126 million from the fourth quarter from 115 million per year past and 124 million in the preceding quarter.

Monthly busy users totaled 321 million. This was based on analysts’ predictions, but down from 330 million a year before and 326 million in the third quarter. Twitter explained that following the current quarter it would stop disclosing monthly active customers, a statistic that is now standard among internet companies over the previous ten years.

For the current quarter, Twitter said it expected total revenue to be between $715 million and $775 million. Analysts are anticipating about $765 million, on average.

Twitter stated it expects operating expenses to rise about 20 percent year-on-year in 2019 because of attempts to improve its support, above analysts’ average estimate of 12 percent.


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