Being a keynote speaker is an essential task which can be done by experts in a particular field. They are usually tasked to discuss or deliver speeches that are mostly focused on developing the awareness of their listeners in a broader perspective. Of course, in finding the best speaker for an event, you cannot just pick anyone. You must be able to recognize the right person to hire for the job. If not, the event you organized will not be able to meet the expected results in the end.
So, how do you choose the best keynote speaker among the many types of speakers that you know of, There are actually factors involved in this process. It is necessary that the speaker can meet certain criteria that will match with the goals of the event. Here are a few tips to guide you in choosing the right speaker you are looking for.
First, be able to determine the goals that you wanted to achieve for your event. Right after the planning and organization of an activity, you must be able to include goal-setting. This is one of the preliminary tasks in conducting events and it plays an important role in ensuring the success of your activity. So, how is this related to finding the best speaker,
Actually, there are numerous speakers out there who can speak on a variety of topics. However, there are only a chosen few who can deliver a speech that meets your expectations perfectly. Before conducting your search, make sure that you have already enumerated the necessary details for the event. This way, you can easily filter your search and save valuable time.
After setting the goals and expected output, you can now proceed with familiarizing the speaker candidates that passed the criteria you previously set. Since there are various types of speakers, it will help if you can get to know each one in terms of description and skills. This way, you can filter your search even more. Each type of speaker is expected to have a different set of skills. Hence, you must specify which speaker you need for your activity.
For one, we have the generalists who are known to be successful individuals in a certain field of expertise. They usually have a standard piece to speak about so most probably, you have heard the same speech in a similar event. As for sales and promotion topics, the gurus would make an ideal choice. They are trained to speak on certain topics such as how to effectively sell a company’s product. We also have the freebies. At first, you may think that their services are for free. It is not. It could be that your event is co-sponsored by another company and they are the ones shouldering the speaker fees while you handle the catering fees. Then there is the corporate executive speaker. Among the five, this one is mostly preferred by many. They love to talk and they require very minimal supervision. Last, but definitely not the least, we have the advocate. If you are looking for a person who has the qualities of the four preceding types, the advocate would be the best choice.
Once you have your eyes set on the most potential speaker, you can then proceed with the appointment setting. Get to know your speaker, check his available booking dates, and know his terms and conditions. This is to ensure that both parties will be satisfied with the results of the event.