The business has also shown the price selection of both smartphones. Samsung is targeting $4 billion (roughly Rs. 27,700 crores) in earnings from its Galaxy A-series of phones in 2019, is geared up to challenge its Chinese rivals with various new devices, including the Galaxy A70 smartphone following week along with the Galaxy A80 in May, a top company official said on Monday. The Samsung Galaxy A80 was formally unveiled last week, whereas the Galaxy A70 was released last month.
“We will start the Galaxy A70 at India next week in the Rs. 25,000 – Rs. 30,000 bracket as well as the Galaxy A80 in the Rs. 45,000 – Rs. 50,000 mount in May,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS.
Featuring a 6.7-inch Infinity-U Screen, the Samsung Galaxy A70 includes 4,500mAh battery, 25W Super-Charging fast charging technologies, and a double camera camera system at the back.
The Samsung Galaxy A80, that was announced internationally on April 10, includes a pop up rotating triple-camera program, and also a full-screen display.
The South Korean technology giant is now facing stiff competition from Chinese smartphone makers, especially in the budget and midsize segment.
Samsung’s increased focus on the Galaxy A-series which offers phones in the Rs. 10,000 to Rs. 50,000 segment, reveals that the provider is about to present its Chinese rivals a tough fight in the coming days.
“We’re targeting $4 billion in the Galaxy A series over the calendar year. Just in the first 40 days starting March 1, we’ve offered a total of two million units of 3 Galaxy’A’ versions in India — A50, A30, and A10. The earnings turnover from those 3 phones in 40 days is $500 million. I think that is a record for any brand in the industry,” Singh added.
“When the rest of the portfolio at the Galaxy A-series becomes available we’re sure of not just achieving, but surpassing our goal,” he stated, adding that the Galaxy A-series phones will be available across the stations – both offline and online.
Samsung earlier announced that it would launch a minumum of one phone every month from March to June this year.
Before this month, it declared the Galaxy A20, its fourth largest smartphone in the Galaxy A series this past year. Back in March, Samsung launched Galaxy A10 for Rs. 8,490, Galaxy A30 for Rs. 16,990, and Galaxy A50 in two variations – one for Rs. 19,990 along with another at Rs. 22,990.
Samsung currently has a phone in the Galaxy A series in almost all price ranges in the Rs. 10,000 to Rs. 50,000 bracket. To remember, Samsung lately confirmed it is doing with all the Galaxy J-series, together with the Galaxy A-series to substitute it.
“The portfolio is ever-evolving together with the consumer. To reach $4 billion revenue I’ll need to examine every chance. We will think of the right chance for the range you are referring to (the Rs. 30,000-Rs. 45,000 segment). Just because we haven’t declared Galaxy A-series telephone inside this range in India, does not mean we are not working on it,” Singh told IANS.
Samsung India, that gained revenues of $5.5 billion from its smartphones business in the nation in the 2018 financial year, is also launching other cheaper phones — like the’M’ series — to take on the Chinese smartphone makers.
“We are going to send out Galaxy A2 heart this week at Rs. 5,290. This is going to be a huge boost to people who wish to change out of feature phones to smartphones. This will be huge in terms of quantity,” Singh added.