How Is Unique Open Rate Calculated?

What is a good unique open rate?

Nailing down an average open rate is somewhat difficult because it can vary from industry to industry.

However, the average open rate usually hovers between 15% and 25%.

The open rate is calculated by dividing the number of unique opens by the number of bounced emails minus the number of bounced emails..

How do you calculate open rate?

Open rate = (total unique opens ÷ total recipients) x 100 Divide the number of opens by the number of total recipients and multiply the outcome by 100. Bear in mind that you need the unique opens only.

What does unique clicks mean on Mailchimp?

Unique Clicks are the number of times that a link in your email was clicked by individual Subscribers. The repeated clicks on links (when a user clicks on a link several times) are not considered. Total Clicks. Total number of times tracked links were clicked by recipients.

What are unique opens?

Unique Opens: It indicates how many Subscribers opened your Email, no matter how many times they did it. Total Opens: They represent the full amount of times your Email was opened, whether it was by the same Subscriber or not.

What is unique CTR?

Definition: Unique CTR (link click-through rate) estimates the percentage of people who saw an ad and performed a link click. It is a metric that counts people and not actions. It uses sampled data to calculate the number of unique link clicks divided by the reach.

What is open rate and click rate?

The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. … The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. Your click rate reveals general trends, but isn’t particularly detailed.

What is the difference between clicks and unique clicks?

Clicks are all clicks for a tracking link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single user clicks 5 times on a link, the servers will record 5 clicks and 1 unique click.

How does Mailchimp count opens?

How open tracking works. Each time you send an email campaign through Mailchimp, we embed a tiny invisible graphic in the bottom of your HTML email. … When someone opens your email with images turned on, that graphic is downloaded from our server, and it’s recorded as an open on your campaign report.

What is a good open rate on Mailchimp?

The average email open rate for all industries we analyzed is 21.33%….Average email marketing campaign stats of Mailchimp customers by industry.IndustryMobileAverage Open Rate19.29%Average Click Rate2.27%Hard Bounce0.48%46 more columns

What is the difference between total Opens and unique opens?

Total opens represent the sum total of all opens for the campaign. Unique opens represent the number of unique individuals that opened the email. For example, if your email is opened by a particular recipient 15 times, that would count towards your totals as 15 total opens and 1 unique open.

Whats a good open rate?

If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

What’s a good click through rate?

The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good AdWords click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.

How can I track an open email?

One of the more common ways to track email opens is known as Web Beacon Trafficking….There are three ways to track an email:Read receipts (through email software such as Microsoft Outlook and Gmail)Image pixels (tracked images inserted into email content)Trackable Links (tracked links inserted into email content)

What are unique opens on Facebook?

Unique Opens The number of unique people who viewed one or more active stories in the past 28 days. This number updates daily.