Netflix is testing a mobile-only subscription plan in India that costs Rs. 250 per month, half of Everything the streaming giant’s Basic plan users Invest in the Nation right now.
The growth includes four weeks after a similar mobile-only program was spotted in Malaysia, suggesting the streaming organization is serious about the plan.
“We are always looking for ways to make Netflix more accessible and enjoyable. We’ll be analyzing different choices in select countries where associates may, for example, watch Netflix in their mobile device to get a lesser cost and subscribe in shorter increments of time,” a Netflix spokesperson told Gadgets 360 reacting to media reports about the mobile-only program. Users also reported the existence of such a strategy, showing the Rs. 250 plan in testing is cellular only, doesn’t provide HD or Ultra-HD excellent streaming, and that streaming would only be accessible by one screen at one time.
“Not everybody will see these options and we might never roll these out specific plans beyond the tests,” the Netflix spokesperson added.
Netflix currently offers three subscription plans, starting at Rs. 500 and heading up to Rs. 800, making the service much expensive than its rivals in the country, the majority of which cost less than Rs. 1,000 a year or Rs. 200 per month.
Netflix was bullish about the Indian market and the firm CEO Reed Hastings had told Reuters in November last year which India could deliver the next 100 million subscribers for the streaming service. He, however, had denied any plans to introduce lower prices for the country. It’s possible that Hastings and Netflix have had a change of heart since then.
Although Netflix doesn’t formally talk about the subscriber numbers for India, the business is supposed to account for over 6 percent of the total streaming market in the country.
The streaming service clearly has a very long road to go if it wants to some grab a significant chunk of this marketplace in India and lots of that will depend on the cost of its subscription programs.