Digital Payment Apps Need to Be More User-Friendly: CUTS International

Digital payments Software Will Need to be user-friendly, Absorb less data and battery, be available from the local language and use innovative tools to enhance usability, according to Consumer Unity and Trust Society (CUTS) International.

At exactly the exact same time, there is a need to boost confidence in service providers by reducing fraud, enhancing convenience and fixing liability, it said.

Different users might prioritise divergent challenges to be addressed for improving use of electronic payment modes. While customers face challenges such as lack of interoperability and high processing charges, retailers face challenges with respect to costly acceptance infrastructure, trade failures and oblivious clients.

But, there is a positive correlation between education of users, infrastructure availability and awareness of digital payments. However, there is a minimal conversion rate among conscious groups suggesting that mere awareness isn’t sufficient for deepening digital payments.

The non-profit organisation recently ran three consumer perception and behaviour surveys to evaluate different aspects of digital payments. In all, 5,000 respondents were interviewed across classes (consumers, merchants, micro and tiny businesses, business correspondents( and entrepreneurs) from 11 countries representing different demographic profiles.


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